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Juuling is popular—perhaps too much so
May 24th 2018
IT IS an entrepreneur’s dream: make a gadget so appealing that fans turn its name into a verb. “Juuling”, after a device known as a Juul that now accounts for 60% of e-cigarette sales in America, has become a youth fad. “I’ve been doing this work for 30 years and haven’t seen anything like this,” says Matthew Myers of the Campaign for Tobacco-Free Kids. Some schools have even removed toilet doors that were sheltering juuling gatherings.
企业家；(任何活动的)主办者，倡导者someone who starts a new business or arranges business deals in order to make money, often in a way that involves financial risks
3. the Campaign for Tobacco-Free Kids
Until recently teenage vaping appeared to be waning. Use of e-cigarettes by middle- and high-school pupils increased until 2015 but fell sharply the next year, according to the Centres for Disease Control. Teenagers have also become less likely to smoke or use most illicit drugs.
Consistent, up-to-date data on e-cigarette use are lacking. But it is possible that the Juul craze has rekindled enthusiasm. A survey conducted in 2017 by the University of Michigan found that 12% of 13-to-17-year-olds had vaped in the past 30 days. The most common substance they mentioned was “just flavouring”, even though almost all vaping products contain nicotine. Juul uses nicotine salts, which are more potent than the freebase nicotine in standard e-cigarettes. It is advertised as packing cigarette-like levels of nicotine.
动词：吸入或呼出电子烟亦或相似装置的蒸汽 the act of inhaling and exhaling the vapour produced by the E-cigs or similar device.
举个例子:I have been using vape for 15years.
〔权力、影响或感觉等〕逐渐减弱[变小]if something such as power, influence, or a feeling wanes, it becomes gradually less strong or less important
给个例句：My enthusiasm for the project was waning. 我对这个项目的热情逐渐减退了。
PS：过去式 waned过去分词 waned现在分词 waning
Wane本意是〔月亮〕亏，缺when the moon wanes, you gradually see less of it
时尚，一时的狂热a fashion, game, type of music etc that becomes very popular for a short time
是可数名词，She started a craze for this type of jewellery. 她为这类首饰掀起了一股时尚热潮。
重新激起，重新唤起to make someone have a particular feeling, thought etc again
比方说The trial has rekindled painful memories of the war. 这场审判又唤起了人们对战争的痛苦回忆。
调味品，香料Flavourings are substances that are added to food or drink to give it a particular taste.
尼古丁，烟碱a substance in tobacco which makes it difficult for people to stop smoking
A Juul e-cigarette is small enough to hide in one hand. It looks like a flash drive and is charged by plugging it into a laptop. Its pods come in flavours like cool cucumber and crème brûlée. Teenagers pose with the ir Juuls on social media. Researchers from the University of Kentucky found that mentions of the devices in tweets jumped around Christmas and Valentine’s Day, suggesting it is a popular gift.
闪存盘，U盘a small piece of electronic equipment that uses flash memory to store information and can be fitted into a computer
[近]USB DRIVE 另外U盘也可以说USB flash disk
清凉黄瓜味，大家自行想象乐事黄瓜味薯片。把这词摘出来不是为了说这个口味，而是有一个俚语跟黄瓜相关，那就是as cool as cucumber,直译就是像黄瓜一样冷静”，我们可以理解为“处变不惊、泰然自若”，即形容人在压力下显得极为冷静，毫不动容。单词 cool 在这里的意思并不是作本文中“清凉的”解释，而是指人“镇定、沉着的”样子。
Hearing the news, everyone in the room panicked except for Tracey - she looked as cool as a cucumber.
（法语）焦糖奶油或蛋奶冻a cream or custard dessert covered with caramelized sugar
〔数量〕激增，暴涨to increase or improve suddenly and by a large amount
The Federal Drug Administration (FDA), which regulates tobacco products, must perform a tricky balancing act. It wants to promote vaping among the 40m Americans who already smoke. E-cigarettes, which contain a small fraction of the harmful chemicals in regular ones, can save their lives. But the FDA must also consider the danger that e-cigarettes will create lots of new nicotine addicts.
两面讨好的行为；兼顾各方；when you are trying to please two or more people or groups who all want different things, or who have ideas that are completely different from each other
PS:一般应用在perform a balancing act短语中
eg:Gilmore had to perform the difficult balancing act of attracting moderate voters without losing his Conservative base. 吉尔摩不得不艰难地两面讨好，既要吸引温和派的选民，又不能失去他在保守党里的支持基础。
The agency is trying to set limits on the level of nicotine in cigarettes, which would make them less addictive to new smokers. At the same time it has pushed back the approval of vaping products from 2018 to 2022 because it needs time to develop standards. Looser regulation was expected to foster innovation in e-cigarettes and other nicotine products.
Now the FDA is under fire for getting the balance wrong. The American Academy of Paediatrics and several other organisations are suing it for delaying regulation. They point to the proliferation of e-cigarette flavours like unicorn milk and cookie crunch. On top of that, says Mr Myers, smokers do not know which of the thousands of vaping products on the market are best to help them quit. “People don’t look for cures for diseases by word of mouth,” he points out.
The rising popularity of Juul e-cigarettes seems to be pushing the FDA into a tougher stance. In April it asked Juul Labs to turn over documents on its marketing and any research on why the device appeals to the young. On May 17th the agency sent similar requests to the manufacturers of four similar devices. Scott Gottlieb, the head of the FDA, says he is “extremely concerned” about the popularity of juuling among young people. The FDA will continue to track the fad, and the next one too. “Today it’s Juul, tomorrow it will be something else,” he says.
受到抨击(或批评、责难等)subjected to enemy attack or censure
数量的激增a sudden increase in the amount or number of something
例如During the 1990"s, computer companies proliferated.
3. unicorn milk
3. by word of mouth
The news was carried by word of mouth to every settlement.
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